Overview:
We are looking for a SEO / GEO Specialist either in Gibraltar or Malta to support Casimba’s SEO function across our markets, including the UK and Finland, helping to deliver structured SEO and GEO activity that improves organic visibility, content quality and customer acquisition. Working closely with the SEO Manager, you will coordinate recurring SEO tasks, support provider and agency workflows, and carry out quality checks to ensure work is accurate, consistent and aligned with market requirements.
You’ll have practical experience or a strong working understanding of SEO within iGaming, affiliate, casino or sportsbook environments and be able to support activity across regulated markets. You have practical experience or a strong working understanding of SEO within iGaming, affiliate, casino or sportsbook environments, and can support activity across regulated markets. You’ll also contribute to GEO activity with the aim of ensuring AI systems can find, understand, trust and cite our brands by helping the team understand market trends, customer behaviour, acquisition journeys and the external channels that influence search visibility and discoverability
What you’ll do:
On-page SEO and Content Coordination
- Prepare on-page optimisation briefings using agreed SEO guidance and templates.
- Coordinate content requests with external agencies and freelancers across the UK, Finland and other future regulated markets.
- Carry out quality control on delivered content to check that minimum on-page optimisation requirements have been met before escalation or publication.
- Maintain clear records of content status, provider performance, outstanding actions and follow-ups.
- Upload and update content and pages in the CMS, ensuring all on-page optimizations are aligned with what was agreed in the content briefings.
Off-page SEO and Link Building Support
- Liaise with link building agencies and providers to request, organise and review potential domain portfolios.
- Support SEO Manager in filtering opportunities and identifying domains that may carry quality, relevance or long-term risk concerns.
- Support diversification of the link building provider base, particularly where market inventory is limited in Finland.
- Track link building activity, provider communications, approved opportunities and rejected placements.
Technical SEO and Brand Protection Support
- Support technical SEO and brand-protection activity by coordinating communications with relevant providers, sources and internal stakeholders.
- Assist with structured tracking of phishing, impersonation or harmful search results where these may impact brand visibility, traffic or customer experience.
- Gather evidence, escalate issues and monitor progress on technical or provider-led actions.
GEO, Market and Customer Insight Support
- Support market and customer analysis across the UK and Finland, using available data and insight to understand customer behaviour, search demand and acquisition journeys.
- Work with Brand, Product and Retention teams to support the development of customer personas and acquisition funnels based on real data, market context and digital behaviour.
- Support provider research for GEO-related channels such as Reddit, Trustpilot, forums, niche publications and other domains with relevant authority.
- Compare provider services, gather information and support day-to-day coordination once commercial relationships are established, escalating recommendations for review where required.
Skills, Experience & Qualifications:
Essential
- Experience or strong working knowledge of SEO within iGaming, affiliate, casino or sportsbook environments.
- Understanding of UK and Finnish search markets, including content, language, customer behaviour and regulatory considerations.
- A naturally curious and forward-thinking SEO professional who actively keeps pace with evolving technologies, search trends, and industry developments. Challenges conventional thinking, applying strong technical foundations alongside critical evaluation of new opportunities and methodologies.
- Good understanding of SEO principles, including on-page optimisation, content quality, search intent, technical SEO basics and off-page SEO.
- Basic understanding of HTML, CSS and JavaScript.
- Strong organisation, attention to detail and ability to manage tasks, providers, follow-ups and deadlines across markets.
- Clear written communication skills and confidence liaising with agencies, freelancers and internal stakeholders.
- Ability to work with basic SEO data, reporting tools and spreadsheets.
Preferred
- Experience in digital marketing, affiliate marketing, content coordination, outreach, link building or agency management.
- Awareness of Nordic markets, particularly Finland, including local search behaviour, language considerations and content expectations.
- Finnish or other Nordic language capability.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics or Google Search Console.
- Awareness of review platforms, forums and community channels that may influence brand visibility and GEO.
