Are you passionate about performance marketing and ready to shape affiliate strategy at a fast-growing company? We’re on the lookout for a talented Affiliate Strategy Manager either in Gibraltar or Malta, to drive growth and optimise our global affiliate program.
In this role, you’ll develop and execute market-specific strategies while supporting key affiliate partners to maximise performance. If you’re a strategic thinker with sharp analytical skills and a flair for building strong, collaborative relationships — we’d love to hear from you!
Key Responsibilities
Strategic Market Development (70%)
- Analyse market trends, competitor activities, and emerging opportunities to develop targeted affiliate strategies.
- Identify high-potential markets and define scalable affiliate growth plans.
- Collaborate with the Affiliate Team Lead & Head of Affiliation to align regional strategies with overall business objectives.
- Work closely with data analytics teams to refine acquisition and retention strategies for key affiliate segments.
- Develop frameworks for incentivizing affiliates based on market performance, audience behavior, and growth potential.
- Work with marketing and content teams to create region-specific materials that resonate with affiliates and their audiences.
- Continuously optimise strategies based on performance insights, A/B testing, and industry trends.
- Conduct in-depth market research to understand industry trends, competitive landscapes, and consumer behavior to align affiliate strategies accordingly.
- Propose new product or service ideas based on market research, affiliate performance data, and customer feedback to improve campaign outcomes.
Key Account Optimization & Management (30%)
- Manage a select portfolio of high-value affiliates, ensuring strong relationships and continued growth.
- Negotiate custom deals and commission structures for key partners to maximize revenue.
- Work with affiliates to optimize conversion rates, player value, and engagement.
- Provide insights and recommendations to key accounts on promotional strategies, audience targeting, and campaign effectiveness.
- Ensure compliance with regulatory and brand guidelines across all affiliate activities.
- Optimise affiliate campaigns by analysing performance data and implementing strategies to improve key performance metrics.
Skills, Experience & Qualifications
- 3+ years of experience in affiliate marketing within iGaming or online casinos.
- Strong background in strategy development, market analysis, and business growth planning.
- Proven ability to manage high-value affiliate relationships and negotiate performance-driven deals.
- Data-driven mindset with strong analytical skills and experience using analytics tools to optimize performance.
- High level of attention to detail and accuracy
- Ability to create a cohesive story around the data as well as creating compelling business cases
- In-depth understanding of affiliate marketing models (CPA, Revenue Share, Hybrid) and customer acquisition strategies.
- Proficiency with affiliate tracking platforms (e.g.NetRefer, HasOffers, Google Analytics, Appsflyer, humble.ai, SEMrush).
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels.
- Experience working across multiple markets and understanding regional nuances in online gambling.
