We’re looking for a talented SEO Manager to drive our organic search strategy across multiple casino and sportsbook brands either in Gibraltar or Malta. If you’re someone who combines technical SEO expertise with creativity, leadership, and a commercial mindset, this could be a perfect next step.
You’ll shape our SEO roadmap, lead a small team, collaborate across Product, Content and Marketing, and help us grow in key markets. If you love solving complex problems and making a real impact, we’d love to hear from you.
What You’ll Do
- Own and deliver the SEO strategy across Casino and Sports.
- Build and execute an organic growth roadmap aligned to acquisition, product, brand, and commercial goals.
- Lead and develop a small SEO team and manage agency partners.
- Run technical audits and partner with Product/Dev/UX to deliver site improvements.
- Optimise site structure, Core Web Vitals, schema, crawling, indexing, and internal linking.
- Drive content strategy across casino, sports, editorial and commercial pages.
- Lead keyword research, competitive analysis and continuous content optimisation.
- Oversee link-building activity and authority growth within compliance standards.
- Track performance (traffic, rankings, conversions, revenue) and build KPI dashboards.
- Provide clear, data-led insights using GA4, GSC, Semrush, Ahrefs, Screaming Frog and BI platforms.
- Collaborate closely with PPC, CRM, Brand, Social and Product to align on acquisition and market launches.
What You Bring
- 4+ years of practical SEO experience within iGaming/Sportsbook, which is essential for this role.
- Proven success driving SEO growth across multiple markets (UK/Nordics ideal).
- Strong technical SEO, on-page, content and off-page expertise.
- Experience managing agencies or leading internal SEO teams.
- Skilled with GA4, GSC, Semrush, Ahrefs, Screaming Frog and BI tools.
- Ability to interpret data, diagnose issues, and deliver actionable solutions.
- Excellent communication skills; able to simplify complex topics.
- Collaborative, proactive, solution-focused mindset.
- Experience aligning SEO activity to commercial goals and broader marketing strategy.
- Fluent in written and spoken English.
